World Chase Tag Announces Partnership with Zaxby’s

NEW YORK, NY (November 9, 2020) – World Chase Tag USA (WCT) announced a partnership with Zaxby’s to be a sponsor of the 2020U.S. Championship. Zaxby’s will be the Official Clock Sponsor of the WorldChase Tag series. The partnership was secured by Equity Sports Partners, sponsorship sales agency for WCT. The first episode will air November 12th at 11:00 p.m. ET on NBCSN.

The seven-episode season will conclude with the finale on December 23rd. A total of 30 broadcast airings will take place over the seven-week window. The series is hosted by NBC Sports reporter and former Notre Dame wide receiver Corey Robinson. NBCSN will run ten hours of WCT programming onDecember 23rd starting at 3:00 p.m. ET, which will be promoted asWorld Chase Tag Day across the United States.

NBC Sports Group announced in September an agreement for exclusive U.S. distribution rights for the rapidly growing phenomenon ofWorld Chase Tag. The competition premiered in the U.S.  on NBCSN’s December 2019 broadcast of theWorld Chase Tag event held in London.

Gray Television’s Tupelo-Honey is the production company behind the first season, and the first broadcast last December.

The World Chase Tag U.S. Championship was recently held at the Coca-Cola Roxy in Atlanta, Georgia. Over three tons of scaffolding was used to build the 40’ x 40’ arena filled with a maze of obstacles and platforms called the ‘Quad’. A total of 96 of the best parkour athletes in theU.S. participated, with 16 teams comprised of six athletes per team competing in a series of 20-second Chases featuring one Chaser and one Evader.

“We are extremely excited to launch the first season of World Chase Tag on NBC Sports Network with Zaxby’s as such a meaningful sponsor,” said Christian Devaux, CEO of World Chase Tag. “November 12th will be a milestone moment for the game. The World Chase Tag U.S. Championship is a tremendous event and Tupelo Honey has turned that into compelling television.With the distribution of NBC Sports Network and the support of brands such as Zaxby’s, the popularity of World Chase Tag will continue to grow.” 

“Zaxby’s is not only famous for its indescribably good wings, Fingerz and sauces but also for its fun and unique personality,” says Joel Bulger, Zaxby’s Chief Marketing Officer . “The partnership with World Chase Tag aligns perfectly with our brand as it represents a fun, new, and different type of game.”

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ABOUT WORLD CHASE TAG

World Chase Tag (WCT)combines the dynamic athleticism of Parkour with the age-old game of Tag.Invented by brothers Christian and Damien Devaux in the U.K., the competition began in 2016 and has quickly built a cult following around the world, securing millions of online views.

WCT has amassed a global following with more than 350 million organic online views, including 60WCT related videos with more than 1 million views and 52 million organic views in the last 12 months on the World Chase Tag YouTube channel. WCT has 1.5M+total subscribers across all social media platforms.

ABOUT ZAXBY’S:

Zaxby’s, the premium fast-casual chicken chain known for its chicken fingers, wings and signature sauces, was founded by childhood friends Zach McLeroy and TonyTownley in 1990. Zaxby's is committed to serving delicious chicken fingers, wings, sandwiches and salads in a fun, offbeat atmosphere where customers are considered friends. Zaxby’s has grown to more than 900 locations in 17 states and is headquartered in Athens, Georgia. For more information, visit zaxbys.com or zaxbysfranchising.com.

ABOUT TUPELO HONEY:

Tupelo Honey produces and packages over 800 live sports and entertainment shows per year. It produces coverage of sporting events involving the PFL (Professional Fighters League), NFL, MLS, PLL (PremierLacrosse League), TBT (The Basketball Tournament), ACL (American Cornhole League), College Football, College Basketball, NBC Sports, ESPN, CBS Sports,Turner Sports, NFL Network, ACC Network, SEC Network, and more.  

In addition, Tupelo creates, develops and produces original programming for national syndication, including live music concerts for Twitter, You Tube, Facebook and other digital platforms.  

Tupelo is wholly owned by Gray Television (NYSE:GTN),one of the largest television broadcast companies in the country, which also owns production companies Raycom Sports and RTM Studios.  

ABOUT NBC SPORTS GROUP:

NBC SportsGroup serves sports fans 24/7 with premier live events, insightful studio shows, and compelling original programming. The sports media company consists of NBC Sports, NBC Olympics, NBCSN, Golf Channel, Olympic Channel: Home of TeamUSA, NBC Sports Regional Networks, NBC Sports Audio Network and NBC SportsDigital, which includes NBCSports.com, NBCOlympics.com, GolfChannel.com, the digital assets of the NBC Sports Regional Networks, Rotoworld, the NBC Sports Talk franchise, multiple apps, and two transactional sports businesses, GolfNow and SportsEngine, and a direct-to-consumer productNBC Sports Gold. NBC Sports Group possesses an unparalleled collection of media rights agreements, partnering with some of the most prestigious sports properties in the world: the International Olympic Committee and United StatesOlympic and Paralympic Committee, the NFL, NHL, NASCAR, INDY CAR, PGA TOUR, TheR&A, PGA of America, USGA, Churchill Downs, Premier League, Tour de France,French Open, and many more.

Contacts:

United States:

Cary I. Glotzer, Cary@tupelohoney.net

United Kingdom:

ChristianDevaux, Christian@worldchasetag.com